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Integrated Marketing

Course Information

The marketing field is a magnet for those who want interesting, diverse, challenging, and creative work. Successful marketing professionals combine creative, out-of-the-box thinking with strategic planning and research skills, a savvy understanding of consumer psychology, and more.

The Integrated Marketing Program is designed to provide participants with a solid foundation in marketing fundamentals and skills that can be applied immediately on the job. Taught by experienced practitioners, this program addresses real-life issues in today's rapidly changing and highly competitive business environment.

Eight Sessions

  • Market Research and Planning
  • Target Marketing
  • Brands and Positioning
  • PR and Advertising for the Social Media Age
  • Guerilla/Buzz and Viral Marketing
  • Search Engine Marketing (SEM) Parts I and II
  • Integrating your Campaigns and Measuring Your Results

Decision Criteria

Who should take this course?

  • Professionals whose job responsibilities include any element of marketing including advertising, public relations, media and sales
  • Those who are being asked to take on increased marketing and/or social media responsibilities as part of your existing job requirements
  • Nonprofit, government and institutional organizations who need to understand how the pivotal role of marketing can play a key role in the success of their organization
  • Individuals who want to incorporate marketing into future career plans and expand their résumé
  • Organizations who are committed to developing their staff to make significant strategic contributions to the marketing plan

What will you be able to do?

  • Develop a targeted marketing strategy
  • Utilize the latest online marketing tools  for PR and social media
  • Maximize your search engine marketing
  • Evaluate and polish your organization's brand